Choose a recent case where a specific advert has received a complaint then answer the following

 Who is the case about?

McDonalds

 Who / how many complaints were received?

255 People


 Which section of the code of practice has been breached (according to the complaint)?

Inappropriate and insensitive.

 Was the complaint upheld or not?

No because after the complaints McDonalds made the decision to withdraw the ad so no further investigation was needed.

 Why? What feedback did the ASA provide?

"We carefully assessed the complaints to establish whether there were grounds to launch an investigation. However, McDonald’s took a prompt decision to withdraw the ad in response to consumer feedback and on that basis we decided an investigation was not needed."

 Find the actual advert. Do you agree with the ASA’s decision?

I agree with the decision of the ASA.

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