Joe Blogs exam

Regulation of advertising   Lesson objective: To cover some historical information about regulation; Consider the importance of contemporary regulation; Judge a controversial advertisement Carbolic Smoke Ball Company, 1890s Coca-Cola 1890s Vigor’s Horse-Action Saddle, 1897 Pears Soap 19 th Century “Bringing civilization to the dark corners of the earth” The Soda Pop Board of America, 1950s Ad:Check Big Question One : Why does advertising need to be regulated? Maltesers 1950s “Choose the chocolates that can help you keep slim...” What are these advertising? What claims are being made for the products? What image are they portraying? Could companies make the same claims for these product today? Why? Why not...

Regulating Adverts A dverts cannot make any claims that they like. The Advertising Standards Authority (ASA) has a code of practice. In pairs mindmap what you think might contravene this code. ‘Decent, honest and truthful’ The key codes according to the ASA: 2.1 All marketing communications should be legal, decent, honest and truthful. 6.1 Marketers should not exploit the credulity, lack of knowledge or inexperience of consumers. 7.1 No marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.  Lesson objective To understand who regulates advertising To consider whether it’s done ‘effectively’ • Screenwipe 1 • shitverts 2012 • adverts 2011 • Adverts & Title Sequences • The Ten Biggest Cocks In Advertising Ever What techniques do advertisers use to persuade us to buy their products? Do you think these techniques are fair? Where do you think the ...

A private taxi firm has sparked outrage over a ‘sexist’ advert that has attracted a wave of complaints. The advert for Southampton-based West Quay Cars features a larger, middle-aged woman with the caption: "If I Start To Look Sexy - Book A Taxi." Members of Southampton University’s Feminist Society criticised the advert and called for students to boycott the firm. “I was horrified to see a recent ad by West Quay Cars which featured a middle-aged, larger woman with the words 'If I look sexy, book a taxi' advising people not to drive drunk or make bad decisions after drinking,” wrote one campaigner, who did not want to be named. "It's disgusting that in 2015 sexism is alive and well in Southampton, enough for it to be an acceptable ad campaign, especially in the New Year when companies too often try to make a profit over negative self body image."  Media Regulation – Exam prep Example questions: • Discuss the arguments for and agains...