Choose a recent case where a specific advert has received a complaint then answer the following
Who is the case about? McDonalds Who / how many complaints were received? 255 People Which section of the code of practice has been breached (according to the complaint)? Inappropriate and insensitive. Was the complaint upheld or not? No because after the complaints McDonalds made the decision to withdraw the ad so no further investigation was needed. Why? What feedback did the ASA provide? "We carefully assessed the complaints to establish whether there were grounds to launch an investigation. However, McDonald’s took a prompt decision to withdraw the ad in response to consumer feedback and on that basis we decided an investigation was not needed." Find the actual advert. Do you agree with the ASA’s decision? I agree with the decision of the ASA.