lesson 1


A private taxi firm has sparked outrage over a ‘sexist’ advert that has attracted a wave of complaints.
The advert for Southampton-based West Quay Cars features a larger, middle-aged woman with the caption: "If I Start To Look Sexy - Book A Taxi."
Members of Southampton University’s Feminist Society criticised the advert and called for students to boycott the firm.
“I was horrified to see a recent ad by West Quay Cars which featured a middle-aged, larger woman with the words 'If I look sexy, book a taxi' advising people not to drive drunk or make bad decisions after drinking,” wrote one campaigner, who did not want to be named.

"It's disgusting that in 2015 sexism is alive and well in Southampton, enough for it to be an acceptable ad campaign, especially in the New Year when companies too often try to make a profit over negative self body image." 

Media Regulation – Exam prep

Example questions:
•Discuss the arguments for and against media regulation, in relation to two specific examples of current regulatory practice from different media.
•How far does contemporary media regulation differ from that of the past? Refer to regulatory practice in at least two different media.

Contemporary media regulation

Previous questions have included:
•To what extent is contemporary media regulated adequately?
•How effective is contemporary media regulation?
•What is the main purpose and aim of media regulation? How successfully is this aim achieved in the UK?
•Discuss the need for media regulation

Media Regulation – Exam prep

Question is out of 50 marks:
•
•Explanation/ analysis/argument (20 marks)
• Use of examples (20 marks)
• Use of terminology (10 marks) 

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